General Trading

The General Trading sector connects businesses with a broad range of commodities, raw materials, machinery, equipment, industrial products, and general goods. It supports sourcing and supply opportunities across diverse industries, helping businesses access reliable products and commercial resources through regional and international markets.

Through Sherif United Holding (SUH), the Group develops trading opportunities by connecting suppliers, buyers, and strategic business partners across Africa and global markets. Its approach focuses on efficient sourcing, dependable commercial relationships, and sustainable trade opportunities that create long-term value throughout the supply chain.